Adoption of cloud technology has made the customer more focused on value and made it easier for them to move from application to application and supplier to supplier. This means that IT service providers must offer a distinctive service that sets them apart from their competition to ensure that they can secure new customers and keep them loyal.
Meeting this and other challenges created by the digital economy are key to the survival and growth of any IT organisation.
This eBook explores the benefits that CRM can bring, and how it can help you to achieve the outcomes you need to thrive as a business.
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