Most of the time, when asked why a company failed in a technology initiative, they will reply that they didn’t get the adoption they were looking for. But adoption of what?
Were they told what features they should use to accomplish the targeted Business Outcomes? Because technology such as CRM and ERP do a lot, and chances are, a company won’t use most of that functionality upfront. Prioritizing Business Outcomes will help leadership determine what parts of those tools a team will use.
Business Outcomes, simply defined, are what you want a technology solution to help you achieve. Read this guide to learn:
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