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Guide: Top Success Indicator in a New Technology Initiative

The Critical Role of Business Outcomes

Most of the time, when asked why a company failed in a technology initiative, they will reply that they didn’t get the adoption they were looking for. But adoption of what?

Were they told what features they should use to accomplish the targeted Business Outcomes? Because technology such as CRM and ERP do a lot, and chances are, a company won’t use most of that functionality upfront. Prioritizing Business Outcomes will help leadership determine what parts of those tools a team will use.

Business Outcomes, simply defined, are what you want a technology solution to help you achieve. Read this guide to learn:

  • 5 common drivers of failed implementations
  • 3 qualities companies with successful technology initiatives have
  • What Business Outcomes are and why you need them

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The Critical Role of Business Outcomes

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